COVID-19 has everyone hiding for cover. Everyone has stuck indoors once again, maintaining social distances, and there’s no place to go but the internet, whether it’s for work, education, or entertainment.
As the second wave hits countries worldwide, businesses are bracing for a roller coaster of a ride, possibly more dramatic than V2 at Six Flags. Entrepreneurs are looking for ideas that will help make the current situation more bearable.
What is the Best Strategy so far?
You guessed it! Social media.
With 4.57 billion people on the internet, 83.36% of these users are active on social media. And here’s the best part- 98.68% access the websites or apps through a mobile device.
The answer is quite simple- if you want to remain profitable during these challenging times, your business needs to be on a social media platform and offer services/products that are easily accessible on mobile devices.
But if the Solution is so Clear, why are so many Brands Struggling?
That’s because they don’t have a good plan of action. Yes, you need a killer social media marketing strategy. But more importantly, you need to perfect social media branding techniques.
Now you’re wondering why you need to focus on branding. With the countless things on your to-do list, you don’t want one more.
Trust me, by the time you read this blog, you’ll understand why you need to focus on social media branding and just how you can go about doing it correctly.
Benefits of Social Media Branding
Social media is a cost-effective way to build awareness about your brand and engage with a broader target audience. According to Social Fresh, 74% of businesses are using social media to grow awareness. The right brand exposure improves customer retention, allowing your business to grow. Moreover, consistent branding can increase revenue by up to 33%
Therefore, with the right social media branding strategies, you can:
- Make your brand seem more professional
- Make it more recognizable and memorable
- Build online authority
- Establish credibility
- Develop trust with customers
- Connect better with your target market
- Increase customer engagement
- Drive more relevant people into and through your sales funnel
- Increase traffic, leads, and sales
- Boost customer loyalty
Social Media Branding should be your Priority
It’s time to perfect your social media game. As you build a solid social image, you can amplify our influence on your followers. 80% of consumers consider solutions from trustworthy brands they follow on social networks. The key, however, is to deliver a consistent brand message on all platforms.
What Areas Should you be Focusing on?
Improving your social media branding strategies will require hard work and continuous efforts. To refine your approach, look into the following aspects:
Define your online identity. Create powerful messages that highlight what your brand stands for. What makes it different from others?
All visual elements need to reinforce your brand identity. More importantly, they must be consistent on all platforms, from colour to design to typography.
Understand and identify who you want to reach. This will help in tailoring a more practical approach.
Type of Content
Your content needs to align with the target audience’s preferences and needs. Whether it’s text, images, audio, or video, choose a type that your customers are likely to engage with.
Here’s How you can go about Doing this the Right Way:
Choose the Right Social Media Platform
This is the most crucial step of your social media branding campaign. It can make or break your brand. Like all businesses, you are working on a budget. And that means managing resources and getting the most out of them.
Some social media channels are more popular with your target audience than others. It depends much upon the age group of the users you want to reach.
However, it also depends upon the type of content you want to share and whether you are a B2B, B2C, or C2C. For example, Instagram and Pinterest are designed for images, while Twitter and LinkedIn are more suitable for text.
Multiple aspects of your business represent your brand, from your website to your social media profile and everything in between. Since people visit social media regularly, ensure you use the same:
- Names and Handles
The same social media handle on every social media platform will make your brand memorable, and people can find you easily. Notice how Catbird remains consistent everywhere. Moreover, matching handles makes this jewellery brand look more professional, keeping marketing efforts spot on.
- Colours and Logos
A consistent logo and colour palette are branding basics that instantly help consumers connect with a brand. Changing these aspects can disrupt affiliations with your brand. Notice how Logo Design Valley enhances branding efforts by using the same colours and fonts in its logo. Visitors on any social media platform immediately recognize the brand.
Source: Logo Design Valley
Taglines make a business unforgettable. Displaying it prominently on social media accounts is a subtle type of branding, but it connects with their emotional side every time they see your brand.
Provide a Profile Bio
This is your opportunity to tell visitors who you are and what you do. Not only does it offer clarity about your brand, but it’s also a great way to use a few words to pitch your business on social media. Optimize your bio with relevant keywords and a contact button.
Source: Sprout Social
With 500,000 new users every day, there’s going to be a lot of competition. But staying active is a necessity. It helps develop a long-term relationship with your customers and increases engagement.
But that doesn’t mean you should post anything. Useful, informative, engaging content has its own weight. After all, you don’t want people to lose interest in your brand. So how often should you post? Create a content calendar to help you stay on track.
Create a Unique Brand Voice
Your brand needs to have a personality that sets it apart from others and connects better with your target audience. Remember that your voice (text or visual) should consistently align with your brand’s core values so that the audience can relate to your brand. The tone, on the other hand, can change from time to time.
Notice how IHOP uses a voice that appeals to its young demographic, increasing engagement, and allowing followers to associate the brand with a laid-back dining atmosphere.
Red Bull uses images of extreme stunts to appeal and connect to its high-energy audience. Visual content builds brand voice and identity as well as engaging with fans. Additionally, sharing user-generated content that aligns with your brand voice enhances engagement while improving branding strategies.
Source: Red Bull
Your social media branding strategy needs to be handled with finesse. While you want to keep portraying your brand consistently, you shouldn’t overdo it. The key is to maintain a balance between valuable content and promotional posts.
Your strategies will be successful if you place your brand in front of your target audience subtly. Commit to developing a social media presence that is beneficial to and consistent with your brand image.
Audrey Throne has an ongoing affair with the words that capture readers’ attention. Her passion for writing dates back to her pre-blogging days. She loves to share her thoughts related to business, technology, health and fashion.
Find her on Twitter: @audrey_throne
About Audrey Throne – about.me/audreythrone